McFilter

Marketing Links For Software Developers

As part of the work I've been doing to prepare for the launch of PeerBackup I've collected a list of some of the marketing articles I've been reading. I figured it might be useful to other people if I published them here. So, in no particular order...

• Registration Incentives by Steve Pavlina
• Eric Sink's articles about Marketing for Geeks
• Joel Spolsky's articles Product Vision
• and Camels and Rubber Duckies, an interesting (really!) look at pricing and demand curves

Then there's always the Cluetrain Manifesto. I haven't finished reading it yet, so most of my knowledge is second-hand, but it's the definitive "markets are conversations" tome for marketing on the web in the age of blogs.