March 24, 2009

Ada Lovelace Day 2009: Alexandra Deschamps-Sonsino

Today is Ada Lovelace Day, an international day of blogging to draw attention to women excelling in technology. It's the brainchild of Suw Charman, who says in her blog post introducing the idea:

"after many conversations, it has become clear that many of my female friends in tech really do feel disempowered. They feel invisible, lacking in confidence, and unsure how to compete for attention with the men around them.


Psychologist Penelope Lockwood discovered that women need to see female role models more than men need to see male ones.

Well, that’s a relatively simple problem to begin to address. If women need female role models, let’s come together to highlight the women in technology that we look up to. Let’s create new role models and make sure that whenever the question “Who are the leading women in tech?? is asked, that we all have a list of candidates on the tips of our tongues."

So who could possibly be against getting more interesting and good people interested and working in technology? Not me. So here's my nomination for Ada Lovelace Day:

Alexandra Deschamps-Sonsino

Alex is an interaction designer, and CEO of - one of the main groups involved with the Arduino hardware platform. She gets involved with lots of the tech community events here in the UK, and is almost the public face of Arduino over here.

I've met her a couple of times, first at Bookcamp/Papercamp and then at Maker Faire UK. She's enthusiastic about the possibilities of physical computing and keen to encourage collaboration and promote the geek community. She's also not afraid to get her hands dirty - in her talk at Papercamp she had everyone building models out of paper and glue, and even when attending the recent Rewired State event as a judge she still found time to knock out a design of her own.

If you want to see who else has been featured on Ada Lovelace Day 2009, you can explore the other ALD09 posts.


Posted by Adrian at March 24, 2009 12:47 PM | TrackBack

This blog post is on the personal blog of Adrian McEwen. If you want to explore the site a bit further, it might be worth having a look at the most recent entries or look through the archives or categories over on the left.

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