September 09, 2005

OSW: Hugh MacLeod - Marketing Hackers

You have to start making products that the geeks like so they'll talk about them on their blogs, 'cos normal advertising doesn't work any more.

Discussed how he's been helping Stormhoek use blogs to promote their brand. Points to the blurb at the top of their blog which promotes that they're really just wine hackers.

And now... to the bar!.

Posted by Adrian at September 9, 2005 05:48 PM | TrackBack

This blog post is on the personal blog of Adrian McEwen. If you want to explore the site a bit further, it might be worth having a look at the most recent entries or look through the archives or categories over on the left.

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