November 26, 2007

The Green Marketing Manifesto Hits Italy

A couple of days ago as I was passing the little bakery in the bottom of our apartment block the lady who owns it called me over. She wasn't checking if I wanted another siciliana loaf, one of the cool things about life in an Italian apartment block seems to be that one of the shops acts as an informal parcel collection point. Pop in for some bread, and pick up that Amazon delivery that arrived this morning...

Or in this case, my signed, bloggers-review copy of The Green Marketing Manifesto (Amazon UK, Amazon US).

And just to prove that it has made it all the way out to Turin, here's a photo of me holding it in Piazza Bodoni, just down the road from our apartment.

Picture of me holding the Green Marketing Manifesto in Piazza Bodoni

I had intended to make up some stupid pun about the Green Marketing Manifesto and the verdigris on the statue of Alfonso Ferrero, but whilst I was sat in the piazza I realised that I could mention the two green Torinese initiatives which were metres away from where I was sat.

Of course, this being Turin - home of FIAT and Lancia - both initiatives are transport-related. The first is the Autobus Elettrico, an electric bus service. The Star 2 route (so there are at least two electric bus routes) started recently and runs past Piazza Bodoni. The buses (see pic below) don't produce any emissions, and are much quieter than normal ones; they are still loud enough that you hear them coming, which is something I'd wondered about when I'd heard of such schemes before.

The other scheme is the Car City Club car-sharing club. They have lots of parking spaces dotted around the city-centre (like the one at Piazza Bodoni pictured below) and cars are available from 2 Euros/hour during the day (or there's some monthly payment system too).

I must admit I haven't used either of these services, but that's because we live in the middle of town and either walk or cycle (Turin is quite bike-friendly) to get anywhere locally.

Picture of one of the electric buses in operation in Torino Picture of one of the Car City Club parking areas and one of the cars


Posted by Adrian at November 26, 2007 06:43 PM | TrackBack

This blog post is on the personal blog of Adrian McEwen. If you want to explore the site a bit further, it might be worth having a look at the most recent entries or look through the archives or categories over on the left.

You can receive updates whenever a new post is written by subscribing to the recent posts RSS feed or


Good to read about green developments in Torino.

Posted by: Crafty Green Poet at November 26, 2007 09:13 PM
Post a comment

Remember personal info?

Note: I'm running the MT-Keystrokes plugin to filter out spam comments, which unfortunately means you have to have Javascript turned on to be able to comment.