Interesting Things on the Internet: March 23rd 2015

• Why the alternative is called alternative. "Having thoughts like this now, and sharing them is becoming more and more normal. You could say, that the alternative is becoming the normal."
• The Man Behind MakerBot on Finding the Stories That Build Your Brand.
• Coase cost and web 2.0 (explained by Cory Doctorow). "if any worker, anywhere, can communicate with any other worker, anywhere, for free, instantaneously, without her boss’s permission, then, brother, look out, because the CoaseCost of demanding better pay, better working conditions and a slice of the pie just got a *lot* cheaper."