Comments: Telling Your Friends What You Do Isn't Marketing

Have you considered a viral campaign via social networking sites such as YouTube in order to raise awareness of Tedium?

Posted by Ian at March 26, 2008 09:54 AM

Maybe you should start by reading the Cluetrain. Then read Hughtrain. Then read everything Seth Godin has said... Then you might see that 'telling your friends what you are doing *is* marketing' ;)

Posted by gia at April 4, 2008 10:27 AM

Ian, Gia, thanks for your comments.

Gia, you're right - I should finish reading the Cluetrain. I started reading it a couple of years ago, but didn't read all of it. I have been following Hugh since before he had a blog, I must admit I only dip in and out of Seth's writing.

Maybe I've bought into it too much, and am neglecting other marketing avenues to follow the brave new world of marketing-by-blogging. For that to work (when selling to the low priced items as I am) you need to reach a big audience - either with your own blog (and mine is too lacking in focus for that I think), blogging friends with a big audience (at which point we're into everyone chasing Tom to be his friend), or something viral (for want of a better word).

Creating something viral (and by that I mean something that people will tell other people about) is the main one of those that I can see scaling, but it isn't what I've naturally created.

At which point, I don't think it's just telling my friends what I'm doing - it's a diversion from what I'm doing to create something that people might pass on. And Ian, I'm not sure that your standard funny, time-wasting video on YouTube is the right approach for selling some software to make you more productive ;-)

Maybe the problem is that I'm selling what Seth calls a 'meatball sundae', i.e. something that isn't sexy and exciting. And it isn't sexy and exciting to most of my friends, but it is really useful and there are people who do get excited by ways to get more done. However, I don't know many of them at present, and in order to get to know them I have to reach out to them somehow which brings us back to the problem Tom was complaining about in the first place...

Posted by Adrian at April 13, 2008 12:41 PM
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