McFilter

Blog All Dog-eared Pages: Do/Purpose by David Hieatt

I've long been a fan of David Hieatt's approach to branding and story-telling, and try to adopt bits of it for MCQN Ltd and DoES Liverpool. So I recently bought Do/Purpose, his book about that (I'd like to go on his marketing workshop, but haven't managed that yet). It was a pretty quick and enjoyable read, although I'd have preferred a bit more substance to it - but maybe I've absorbed too much of it already from reading his blog for donkey's years.

Page 27

When [Jack] Lemmon was asked why he plays small theatres, he replied that it was his duty to send the lift back down to help others.

Page 39

The exit strategy is what every startup is geared up for, and yet after selling Vimeo [Zach Klein] couldn't help but feel that he missed it. The last slide on his talk summed up his learning from his adventures: Build something that you would never sell.

Page 81

If you're going to try, go all the way. Otherwise, don't even start.

Page 99

Bare your soul. Tell your struggle. Tell your pain. Tell your lows. Be vulnerable. Be honest. Tell them how the world could be.

Page 111

Change is your secret fuel. People want to be part of change. People want to be part of history. Teams gather around ideas that will change things.

Page 150

Enjoy the ride, it's your ride.

Interesting Things on the Internet: July 15th 2019

• Reflections on the CTRLshift gathering – an emergency summit for change. Write-up of what looked like an interesting conference. Might have to get along to next year's.
• All the Privilege, No Fucking Praxis.
• Choose Boring Technology. Spend your innovation tokens wisely.
• Generative Machines with Matt DesLauriers. Great talk about using code to create art.
• Christopher Walken dances to C+C Music Factory. Lovely!
• The joy and weight of responsibility in our working lives - Webstock 2019 talk. Courtney Johnston taking a long hard look at her practice in the museum sector, but there are things in there for us all to reflect on.

This week's RSS additions:

• Anna Shipman JFDI

Interesting Things on the Internet: July 1st 2019

• On Github Sponsors. Actually a good explanation of how OpenCollective supports open source, and let's more of us support open source projects. I pay for my my Mastodon social account through OpenCollective.
• GDPR makes it easier to get your data, but that doesn’t mean you’ll understand it. Interesting to see people starting to get the data that companies hold on us. It'd be nice to arrange a hackday sometime so we can play around with those datasets and see if (a) we can better explain to people the risks around this, and (b) see if we can use the data to our advantage.
• How Oxford university shaped Brexit — and Britain’s next prime minister (might be trapped behind an FT paywall). An excellent, if dispiriting, explanation about how Eton and Oxford (and related educational institutions) prep the series of chancers who've risen to power here in the UK. We need to work out how to break this cycle.