McFilter

OSW: Colin Donald - The new media landscape in a world where everyone can be a media producer/distributor

Update: It's Futurescape not Mediascape, and I've added links to all the sites mentioned.

Runs Futurescape.

Talk about how people are taking control of, and using media in new and different ways.

Shows the MTV Overdrive website. First problem you have to use IE... Then in order to get the best quality video you have to download the "special MTV viewer". All very flashy, but geared at replicating the TV experience online. All one-way from MTV to the user.

At the same time as investigating MTV Overdrive, he came across videos.antville.org. Very simple linklog through to music videos. And 'cos it's a blog, you can comment on any of the videos. Some of the comments are quite expert. And with certain videos there's a huge long discussion and interaction. Just around a single video. A whole community organised itself around the site.

Then talks about digg.com. Almost game-like as you score points for finding stories that get good votes.

A problem for the big media companies is that their size and popularity gives them certain legal problems. BBC spends lots of money moderating all of its forums. ITV only allows its forums about, for example, Coronation Street to be open for two hours after each show, presumably to keep moderation costs down. But that just means they lose the people who want to discuss it to other fora.

Quickly squeezed in point at the end - will videoblogging kill off reality TV? Let's hope so ;-)